Wednesday, May 31, 2023

From Solo to Scaled: Building a Sustainable Content Strategy Practice by Natalie Marie Dunbar


I was a little torn on how to rate this at first because it wasn't super useful to me, personally, but I think for other people it will be an easy five-star rating. I found it a little too dry, which makes sense since this is intended to be more instructive, but I read this other Rosenfeld publication recently I liked a little better because it had so many examples in the text. I wish there had been more samples of what good copy/content looks like in this book.

The author clearly knows her subject well and is very passionate about that and I admired her in-depth knowledge of her subjects. I also appreciated the reminder to be familiar with and able to define specific terminology, and the emphasis on being diverse and inclusive. She talks about something called The Culture Trap, which is basically how an industry's "culture" can actually gatekeep against diversity because people are more likely to cater to people who resemble themselves.

Also, she includes little mini-interviews/blurbs from other professionals working in the tech sector. Two of the companies represented were Bumble and McAffee.

If you're in tech, I think this has principles and ideas that will help you no matter what part of the org you work in. However, this book is written assuming that you already 1) work at a rather large and successful company and 2) know your work already and simply want to become better, so I would not recommend this to people who are new or small.

Thanks to the publisher for sending me a copy in exchange for an honest review!

3 to 3.5 out of 5 stars

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